welcome
elizabeth huber
content marketing | brand education + storytelling
STRATEGY & STORYTELLING FOR HEALTH & MOVEMENT BRANDS
WHERE INCLUSION DRIVES CULTURE
I’m a senior marketing manager & content strategist
with10 years of experience working for
wellness, health and lifestyle brands.
I specialize in helping health and wellness organizations translate complex information into clear, trustworthy messaging that actually reaches the people it’s meant to serve.
My background in corrective exercise, injury prevention, behavior change, and nutrition informs how i think about health not as a product—but as access, sustainability, and long-term wellbeing.
i’m especially interested in work that builds power, access, and long-term participation in recreation and wellness for communities historically excluded from mainstream fitness and wellness culture—including disabled communities, individuals with diverse mobility needs, and those marginalized by race, class, body norms, and systemic access to care.
i bring a strategic, design-literate approach to brand education and storytelling—grounded in evidence, shaped by culture, and accountable to the people impacted.
brand education & Messaging
Clarify what you stand for & how you communicate it
I help wellness and health brands communicate clearly and responsibly—especially when the work involves science, performance, nutrition, or behavior change. My focus is on education that respects both audience intelligence and evidence, avoiding oversimplification while remaining accessible and culturally aware.
content strategy & storytelling
build narratives that hold up across communities & contexts
I develop content strategies and narratives that connect evidence with culture and lived experience. That means understanding where ideas come from, how trends move, and how meaning shifts across communities—not simply repackaging what feels familiar.
campaigns & digital execution
make strategy visible & durable
I translate strategy into execution across web, email, social, and partner channels, ensuring campaigns feel cohesive from concept through launch. I care deeply about how work looks, how it lands, and whether it still holds up months later—not just whether it ships on time.
Content, Storytelling, and Brand Education
I design content and narrative systems that help brands teach, not just promote. Messaging structures and educational resources build trust and understanding so brands can truly own their product category over time. The goal is educational content that respects audience intelligence and earns genuine attention rather than clamor for it.
Content Strategy
Helping brands decide what they are doing and why. Positioning, point-of-view, and clear choices to eliminate noise and define what success looks like. From there, we work backward to draw the map of how we get there.
Campaign Activation & Project Management
I lead campaigns from planning through delivery across digital and partner channels, with an emphasis on coherence and longevity. I’m highly organized and strategic in campaign activation. I manage timelines, feedback, and collaboration so projects move forward without chaos or constant course correction. This allows creative and strategic work to stay focused instead of getting lost in the process.
Visual Direction & Brand Expression
I align visual expression with strategy & language so work is cohesive and fresh. I guide aesthetic decisions in partnership with designers collaborating on imagery, layout and look in a way that respects their craft and trusts their talent. I’m less interested in trends and more interested in developing a unique and ownable point-of-view with cultural longevity.
Writing
I work directly on copy—brand language, campaign messaging, long-form content, and education—shaping tone and structure so ideas land cleanly. I’m especially strong when subject matter is complex, technical, or easily mishandled.
Culture & Relevance
I pay close attention to how culture moves in real time—across class, community, and context. Grounded by my working-class South Minneapolis roots + current home; informed by experience with established lifestyle brands, I work with diverse teams to navigate real cultural presence and moral positioning—centering credibility, accountability, and respect over borrowed aesthetics, empty statements, or shallow signaling.
Where I’m
Building Now
My current health and wellness work lives at Cipresso e Palma, an independent project focused on movement, mindset, and what matters most. It’s where I explore strength, corrective exercise, nutrition, and recovery—and how to make moving more and moving better accessible for every body.
Get In Touch
Drop me a note about your marketing needs and I’ll reply with how I can help.
